The experience of NYC it’s always unique every time I come here for business or pleasure, This time I got to meet lots of people from the music industry to share their opinions and discuss the direction of where the music industry is heading…

Arriving on Wednesday morning through La Guardia International airport I made my way directly to the Roosevelt Hotel where there were some panelists welcoming all people to LAMC, although the conference started one day before there were a long line for people that were not registered to the conferences yet, musicians, managers, A&R representatives from different record labels and mostly the press and media all over the place. I got to meet some of the band members of Volumen Cero, Los Amigos Invisibles, Natalia Lafourcade, Javier Garcia among others.

The very same day in the afternoon I attended the Summerstage at Central Park where they had an interesting mix of experimental bands with sounds compared with artists such as Bjork, Portishead, Radiohead and some of those tendencies…

All 3 days of the LAMC were and incredible source for me to meet important people from the industry and to see important acts in the world of Alternative music in Spanish, I see clearly how music in our countries are evolving immensely during the past decade and makes me proud to be Latinoamericano when I saw people from all over the world enjoying this excellent festival of bands and arts…

I’m about to take my flight now non stop to Ft. Lauderdale and I’m bringing great memories and good ideas to implement in my quest of creating music!

The 10th Annual LAMC returns to New York City July 2009. As in past years, LAMC features panels and exhibitions, concerts, parties and art highlighting the best of Latin Alternative.

* A one-of-a-kind event *

LAMC is the only major conference geared towards the marketing of Spanish-language alternative music – the voice of today’s Latinos.   This four-day event providing networking opportunities with the genre’s leading artists, label executives, journalists, managers, retailers and programmers, is the most extensive gathering of Latinos in entertainment to be offered by a music conference to date.

The ninth annual LAMC in 2008 saw 1,250 industry leaders converge on the Roosevelt Hotel in New York City to participate in industry panels, exhibitions, press conferences, and networking.

Over 30,000 music lovers and industry insiders attended LAMC concerts, parties and art exhibits, at great venues in New York and Los Angeles.

* Cross-Cultural Pollination *

LAMC brings together Anglo and Latino heavyweights from all sectors of the entertainment   industry – from the participation of major English and Spanish-language magazines such as Billboard, Alternative Press, Latina Magazine, La Banda Elastica, and others, to the executives from leading U.S. and Latino labels, agencies, major corporations, television, print and new media companies. The conference ensures maximum exposure for Latin artists and repertoire in the U.S. marketplace.   The attendance of international artists and label executives from Latin America and Europe makes LAMC a global event.

* Relevant Panels *

With the initiative of bringing Latin alternative music to a wider, more mainstream audience, LAMC features several industry panels with sought after speakers from the entertainment and business world.

Among the topics addressed in the past have been Marketing to Urban Latino Culture, Approaches to Retail, Print Media/Television/Radio, Advertising & Sponsorship, Non-Traditional Revenue, Technology, International Markets, Music in Film, and others. Each year we feature new and diverse panel topics and speakers focusing on taking the industry to the next level.